Many businesses post consistently on social media and receive likes, yet see no meaningful engagement. Comments are few, shares are rare, and inquiries never come. The problem is not the platform — it’s the approach. Likes are passive actions, while real engagement requires conversation, relevance, and clarity. Most posts focus too much on selling and not enough on connecting. Without addressing audience pain points or inviting interaction, content fails to spark discussion. True engagement happens when content resonates, encourages responses, and guides users toward meaningful action.