Many Kenyan SMEs invest in digital marketing but fail to see results. The reasons often include lack of clear goals, inconsistent campaigns, and poor targeting. Businesses may post on social media, run ads, or create a website without a coherent strategy, leading to wasted resources. Without understanding the audience, analyzing results, and optimizing campaigns, digital marketing efforts often fail to generate leads or sales. To succeed, SMEs must align their online presence, messaging, and campaigns with measurable objectives.