Common Online Lead Generation Mistakes Kenyan SMEs Make

Many SMEs fail to generate leads because of avoidable mistakes. These include unclear messaging, weak landing pages, and lack of follow-up. Another major mistake is relying on one channel only. Businesses that depend solely on social media or referrals often struggle to scale. Ignoring data and performance metrics also limits growth. Without tracking what works, businesses repeat ineffective strategies. Fixing these mistakes can significantly improve lead generation results.

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