Many Kenyan businesses invest in websites and social media, yet struggle to generate real leads. The issue is rarely traffic — it’s strategy. Most businesses lack clear messaging, proper funnels, and strong calls to action. Visitors arrive, browse briefly, then leave without taking the next step. In many cases, the website exists only as an online brochure rather than a lead-generation tool. Another major challenge is targeting. Without understanding who the ideal customer is, marketing efforts become unfocused and ineffective. Ads, content, and posts fail to connect with the right audience. To generate leads online, businesses must align their website, content, and marketing channels toward one goal: converting interest into inquiries.