A successful lead generation strategy starts with clarity. Businesses must identify who they want to reach and what problem they solve. Next comes visibility — through Google search, social media, or paid ads. Traffic must land on pages designed to convert. The final step is follow-up. Leads must be nurtured through calls, emails, or WhatsApp to turn interest into sales. This simple three-step strategy — clarity, visibility, conversion — works consistently for Kenyan businesses across industries.